Governance Resource
Communication Playbook
Specific patterns and templates for transformative change communication — grounded in signal evidence
6
Communication Patterns
3
Critical Gaps
10
Ready-to-Use Templates
6
Maturity Dimensions
How to use this playbook
Each pattern below describes a communication failure mode observed in the signal data, the specific shift required, and ready-to-use templates you can adapt and send. Patterns are ordered by urgency — start with the Critical gaps. Copy any template, replace the bracketed fields with your context, and send. The goal is not perfect communication — it is visible, human, and responsive communication that employees can see and trust.
Templates are starting points, not scripts. Adapt the language to your voice and context. The most effective communication during transformative change is specific, honest, and human — not polished.